WEBSITE BUSINESS PLAN
"Ronel, I'd like to thank you for your professionalism! We are very pleased with your website development work. We shopped around before hiring your company and found that your attention to detail, creativity and pricing all provided excellent value to our company.
In addition, you easily kept the project within our budget and completed the project within the time frame you promised. " Ted Reynolds, President ,TEAM Funding Solutions
WHY DO A WEBSITE STRATEGY?
A clear picture of your goals and objectives and the audience you want to reach will be detrimental in creating your online presence.
1. Determine the purpose of your Web site and its associated business objectives
- - Determine measurement method
- - Determine reasonable targets and quantities
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2. Understand your target market and customers
- - Behavior
- - Needs
- - Biases and Objections
- - Responsibilities
- - Outside/Inside influences
- - Online experience
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3. Determine benefits of service(s), product(s) and brand
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4. Determine the methods and strategies to achieve your business objectives
- - Traffic building strategies
- - Repeat visit strategies
- - Viral Strategies
- - Customer conversion strategies
- - Customer loyalty programs and strategies
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5. Determine your Web site's voice and Unique Selling Proposition
- - Unique Selling Proposition (USP)
- - Other unique company characteristics
- - Advantages over competition
- - Perceived value articulation
- - Call to action strategies
- - Other conversion strategies
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